Don't just throw away packaging after opening! In a piece like this, it's pretty good early indicator of trustworthiness, and an insight into the brand's approach to presentation in general.

The reason why Packaging is More than People Think.

The majority tear open an envelope, pick up what they want and throw out the remaining bits. This is a place worth  rick owens time for at least the first time. The overall quality of what's in there, tends to mirror the packaging, the materials, the finishing and the overall care taken in creating the packaging. Both well done and both badly done, it is not a coincidence.

In general, what a genuine package looks like

The original packaging is usually neat, purposeful and not too flashy or over the top. The branding is minimal, instead of being plastered all over the materials included – this is not exactly the opposite of the overall minimalistic branding strategy of the brand. When the actual article of clothing is subdued when compared to the packaging, it is important to note this.

The story of tags and care labels.

The tags and care labels are also sewn on the garment and contain helpful information. Clear, easy to read print and consistent placement, as well as instructions that correspond to the type of fabric employed are all pluses. For instance, if a label indicates that it's a delicate wool and should be machine washed on high heat, it's a red flag worth looking into before buying the item.

The term ‘minimal packaging' is not necessarily a bad thing

Do not expect that the more elaborate the packing the more legitimate. It's a philosophy of the brand that favours restraint over excess and this very much applies to the way that the items are packed. Logos and elaborate finishing do not always equate to a red flag because a plain, well-made poly bag or simple box isn't necessarily a red flag. Here, it's not about the flashiness, it's about the context.

When the packaging feels off, what to do

Anything that seems out of place, shoddy quality of packaging, misspelling, feeling cheap, etc., is a sign to examine the garment itself more than to reject it altogether. While the packaging may provide a good first filter to verify suspicious authenticity, it is not absolute proof and should be taken as such until the construction and quality of the material are examined first hand.

Packaging for Resale Value

Original packaging, boxes, dust bags, and additional tags are a definite plus if you're planning to sell something again at a later date. When a buyer sees a product being resold in its original, complete packaging, it can be a significant indicator of the product's authenticity and level of care taken when you're considering its worth when compared to the same product being sold without the original packaging.

A Trifling Thing to Notice

All of this doesn't mean packaging is the most important aspect of considering a piece. The quality of the construction and the feel of the material are still more important. If you treat your packaging as just an after-thought, you miss out on one of the most useful first clues  one that doesn't require a lot of effort on your part   and you won't need to spend a lot of money to investigate further on the garment itself.